As Business Owners and Entrepreneurs Marketing is One of the Biggest Challenges – How Do You Measure the Return on Your Investment and What Advertising Vehicles are the Most Effective?

In tough economic times it’s easy to want to slash the marketing budget. During these times it’s even more critical to promote your business. The idea is to spend smarter and not more. We can help you with your marketing challenges.

The following examples are needs that our clients had where we came up with solutions. These case studies show how we can integrate online and traditional, off-line marketing and make them work together.

You can click on the images to be taken to each website.

	Ocean Clinics is a great example of a client who had a website for many years, but it was never updated. Their expertise is Colon Hydrotherapy and other alternative, holistic, cleansing therapies. This was a simple redesign. After the website changes they immediately received phone calls setting new appointments.
	Colon Rectal Health Center wanted to gain more patients for colonoscopy procedures. This is a content rich website designed to address almost all colon and rectal health issues. We also helped them cut their Yellow Page advertising in half after evaluating how they could spend smarter and not more. We implemented a tracking system to evaluate if the ads are working to fine tune our decision for next year.
	Help for HPV is a site promoting Genital Warts Center. This is a content rich site we created covering the issues of HPV, human papilloma virus. The rationale was to have a comprehensive site to correspond with the already successful print advertising the client was doing. The goal was to eliminate tying up the staff with questions about procedures because this information was on the website. We wanted to increase people calling to make appointments not just ask questions. They now receive 3-5 new patients a week.
	Owner Rik Wilson, former Pro NHL player and St. Louis Blues hockey player, has a personal training website, but he wanted to develop a site for sports training. The market is very competitive in this niche so we are doing traffic building activities like creating videos for YouTube and helping in other social media strategies.
	Hemorrhoids is a huge topic on the Internet. There are lots of hemorrhoid sites for that reason. However, there are few physician sites. As an expert in hemorrhoid treatment, Dr. Abbadessa has a wealth of knowledge and data to share on this subject. Their office is now receiving 3-5 new patients a week. We just added a video that we put on the site and on YouTube.
	Just Breathe Pilates Owner, Christy Salmon, had purchased one of those packaged website offers. The result was an awful, incomplete website that – 1) Didn’t represent her well, or 2) Didn’t generate any traffic. Her new website represents the professional that she is and the expertise that she brings to the market in her field.